Sadly, many retailers have never learnt or forgotten the value of being generous.
Reading between the lines of the sign in the food court that says ‘tables reserved for food court customers’ means ‘Go away! we are not interested in tempting you’ and the one on the toilet door that says ‘restrooms for customer use only’ might as well say ‘unless you give me money, I don’t care about your basic human needs’
You wouldn’t say those things to your customers but your sign does it for you.
Retail is constant and relentless negotiation and one of the secrets to successful negotiation is trading something of low value for something of higher value.
It costs you nothing to let a non paying customer use your toilet but to your customer it can be priceless - the goodwill it generates for you can't be bought.
It may not seem like it but access to tables and toilets or even a glass of free tap water on a hot day is an extension of how people perceive your business and they are just some of the most passive forms of customer service.
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